Smart Fit’s rise to prominence as Latin America’s predominant fitness chain stems from its founder’s strategic acumen and long-term vision. Edgard Corona, Smart Fit’s founder and CEO, transformed a single gym into a multinational operation by identifying strategic opportunities and implementing systematic growth initiatives.

Market Analysis and Strategic Positioning

Corona’s approach to market expansion relied heavily on data analytics and demographic studies. His team analyzed population density, income levels, and existing fitness options before entering new markets. This methodical strategy allowed Smart Fit to establish strong market presence in underserved areas while maintaining operational efficiency.

The company’s growth accelerated after securing strategic partnerships with investment firms. These collaborations provided both capital and strategic guidance, enabling Smart Fit to scale operations effectively across multiple countries while maintaining consistent service quality.

Operational Excellence and Scale Economics

Corona implemented standardized processes across all locations, creating a replicable business model that supported rapid expansion. This systematic approach included:

  • Unified equipment procurement strategies
  • Standardized facility layouts
  • Centralized membership management
  • Automated operational systems
  • Consistent pricing structures

The standardization allowed Smart Fit to achieve significant cost advantages through scale, which they passed on to members through competitive pricing models.

International Market Development

The company’s expansion beyond Brazil demonstrated Corona’s strategic approach to international growth. Rather than attempting simultaneous entry into multiple markets, Smart Fit developed strategic partnerships with established local operators who understood regional market dynamics.

This partnership model proved particularly successful in Mexico and Chile, where Smart Fit collaborated with existing fitness operators to accelerate market penetration. By 2024, the company’s international operations generated over 53% of total revenue, validating Corona’s cross-border expansion strategy.

Technology Integration and Digital Transformation

Smart Fit’s growth strategy incorporated significant technological investments. The company developed digital solutions for member management, creating an integrated ecosystem that enhanced operational efficiency and member experience.

Corona’s emphasis on technology proved particularly valuable during market disruptions. The acquisition of digital fitness platform Queima Diária exemplified this forward-thinking approach, expanding Smart Fit’s service offerings beyond physical locations.

Strategic Financial Management

The company maintained strict financial discipline throughout its expansion. Corona’s approach balanced aggressive growth with sustainable economics, ensuring each new location met specific performance criteria before green-lighting additional expansion.

This disciplined approach culminated in Smart Fit’s successful IPO, providing additional capital for strategic growth while maintaining operational independence. The public offering represented a strategic milestone, positioning the company for its next phase of expansion.

Market Leadership and Future Trajectory

With over 1,500 locations across 15 countries, Smart Fit’s growth strategy continues to evolve. Corona’s focus remains on identifying strategic opportunities while maintaining operational excellence and financial discipline.

The company’s systematic approach to growth, combined with its ability to adapt to local market conditions, positions it for continued expansion across Latin America and potentially beyond.